One Shade of Gold: The Fetishization of Wealth

The movie, the cruelty, the helpless love given by sacrificing your body and dignity, the beatings, the tears, the sin, the surprises, the complex emotions and the unavoidable eroticism of pain… No, I’m not talking about “The Passion of The Christ” – but about the theater version of the best selling “50 Shades of Grey” received with an equal amount of zeal and fervor.

If I wore a business suit, people would say this was hot.

If I wore a business suit, people would say this was hot.

I’m not concerned with judging whether the book or movie was bad or good, harmless or sin. That’s not my business and there’s no critical analysis I can give that hasn’t already been printed. What really concerns me – the thing I want to make clear – is that we as a culture need to stop seeing without seeing. What I want to show you (which I can fortunately do with my clothes on) is the real reason it successful and what that says about us. Note: Before you start asserting YOU didn’t read/watched it – the sales figures indicate A LOT of people did – so it doesn’t matter – the herd has spoken.  

Money Power

The draw to 50 Shades isn’t the writing (reviewed as horrid), the story (reviewed as ridiculous), or the nudity (reviewed as <…you know…>). Despite what many churches are preaching – it isn’t even because it is taboo or represents something missing in our lives. Our societal impulse hasn’t been to flock to this because of what it says about sex, love or mystery. People respond to what it says about money – and that fetishization of wealth is the last thing this country (USA) needs right now. As many before me have pointed out: 50shadescriminalmids In a country with the economic disparity of the United States, where many struggle with working poverty, lifting up the adulation of the wealthy is calloused at best. We don’t need Wall Street to tell us the rich have the right to do anything they want. We learn it through media, celebrity culture, and a consumer driven world. Think about it: The wealthy can afford organic food, they can fly in comfort and get on the plane first, they can see the doctor of their choice and afford their medication. As a former HIV/AIDS worker – I can tell you first hand – the difference between thriving, surviving, and dying for those with HIV is money. The rich get better meds, better care, better odds. At a time when we should be questioning that – we are stampeding to theaters to celebrate it. When a poor man beats his girlfriend and plays emotional games to create her consent – we call it “abuse.” When it rich man does it – well – it’s “erotic fantasy.”  

Fear Driven: It is, in fact, our helplessness to financial disparity that makes wealth fetish possible (for an example of wealth fetish – go to Amazon and type “billionaire” in the search line. Pages of billionaire books make up their own highly successful subgenre of Romance). Human beings tend to revere what they desire based on what they fear. Ancient cultures were terribly susceptible to the ravages of the weather. While this harsh winter of 2015 has frustrated many of us – it would have killed a village centuries ago. The fear and dependence on nature led to a host of religions lifting up “nature gods” – beings who were powerfully able to control that which humans couldn’t. Those gods were sometimes beautiful, sometimes loathsome – but they worshipped them. Because it made them feel safe.

Throughout history war and plagues would periodically devastate societies. What became popular almost every time that happened? Vampire legends. Vampires should be gross and villainous – but every major facet of history that involved a precarious fear or loss of life – vampire stories, first oral, then written, then movies – filled public imagination. Vampires (even the nasty un-sexy ones like Nosferatu) have something we don’t. They rise from the dead. They are (with notable exception) immortal. Fear of death creates a lust for life. It is no accident that True Blood (published the year of (9/11) and Twilight (published as young adult literature in the age of school shootings, teen suicides and drug deaths) are so popular and romantic. Vampires almost always beat the odds. Who wouldn’t want that?

Now, after a recession that took homes from our neighbors, and during a time when our media reminds us nightly about our growing deficit, the shaky stability of the dollar and the terrible gap between the rich and the poor, the billionaire with a stable, unshakeable wealth is our new legend, our new god. Why else would the wealthy majority in Congress (backed by a conservative Christian base) which has shown its willingness to have a say about our birth control, our sex lives, and who can marry – suddenly be disinterested in the morality of its citizens? Legislators are challenging the AP History exam which questions racial and economic justice, but letting erotica with slippery consent issues flow unregulated through the land. It isn’t because it suddenly decided censorship was wrong – but because we are being taught to lift up, revere, and lust for the love of power, and the power of money. With 50 Shades, we say we are being entertained – but most of us are being “trained.”

That's not your working class Daddy's tie.

That’s not your working class Daddy’s tie.

So what to do? Am I calling censorship? Heavens no! That is the way of ignorance. Free expression is the only hope of our world. Personally, it doesn’t matter to me if you love 50 Shades or hate it. If you embrace it or ignore it. Watch it, live it, laugh at it – whatever. But what I want you to do – is be aware of what it’s really trying to sell you.

It was very easy to laugh at the idealistic, disorganized youth of Occupy Wall Street who raged against corporate culture while drinking Starbucks and tapping on an iPad. However, be aware when you are posting articles about the outrageous privileges of the 1% and the horror of economic disparity – that wealth fetish may be as near as the movie ticket in your pocket.

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